3D animation is transforming the way video tutorials educate and engage audiences.
By adding depth, realism, and interactivity, it enhances learning experiences across industries.
Here’s our five reasons how:
1. Simplifying complex concepts
3D animations can break down intricate subjects into digestible visuals. Whether explaining medical procedures, engineering mechanics, or software interfaces, 3D visuals provide clear, step-by-step demonstrations that improve learner understanding.
2. Increasing engagement and retention
Dynamic animations capture the viewer’s attention better than static images or traditional videos. Studies show that learners retain more information when visuals are engaging and interactive, making 3D animation a valuable tool for educational content.
3. Enhancing brand identity and aesthetics
For businesses creating tutorials, 3D animation helps maintain a unique, high-quality and professional delivery. Custom animations work to align with a client’s brand guidelines and aesthetics, ensuring a polished and recognisable visual identity.
4. Supporting interactive and immersive learning
With the rise of VR (Virtual Reality) and AR (Augmented Reality), 3D animations enable immersive learning experiences. Users can interact with animated objects, explore 360-degree views, and engage with content in an interactive manner.
5. Enabling global accessibility
Since 3D animations rely on visuals rather than text-heavy explanations, they help bridge language barriers. Tutorials with animated explanations can reach a broader audience worldwide without extensive localisation.
Summing up
3D animation is revolutionising video tutorials by making learning more engaging, accessible, and effective. From corporate training to educational courses and product demonstrations, it plays a crucial role in enhancing comprehension and retention. As technology evolves, its role in digital learning will only continue to grow.
If you’re interested in using 3D animation to bring your next digital learning project to life, get in touch with Eggu to chat through your needs.
We’ve all heard the saying, “A picture is worth a thousand words.” In today’s digital age, this couldn’t be more relevant.
According to Neilson, 70% of social media prefer to engage with visuals rather than text-heavy content.
However, the nature of these visuals is changing. More brands are moving away from generic stock imagery and embracing bespoke illustrations to enhance their visual identity and create stronger, more authentic connections with their audience.
The decline of stock imagery
Stock images have long been the go-to solution for brands and designers needing quick, high-quality visuals. They can work fantastically, but do come with some significant drawbacks.
While stock images offer convenience and cost savings, they often lack uniqueness. Many stock images appear on multiple websites, making them feel generic and uninspired. This can dilute a brand’s individuality and impact.
Stock images rarely align perfectly with a brand’s unique messaging and can often fail to capture a brand’s specific essence. This makes it difficult to create a consistent and authentic visual identity.
The rise of bespoke illustrations
Custom illustrations offer a fresh alternative, providing a host of advantages that help brands stand out in a crowded digital space:
Boost brand identity
Bespoke illustrations are becoming a cornerstone for brands aiming to stand out, reflecting their unique identity and values.
Custom illustrations align perfectly with a brand’s aesthetic, reinforcing its identity and making it more memorable.
For e-learning platforms and online courses, bespoke illustrations help maintain a cohesive and professional look, strengthening brand identity and making courses more recognizable.
Personalising learning experiences
Unlike stock images, illustrations offer limitless creative possibilities, enabling brands to tell their story in a unique and engaging way.
Unlike stock images, custom illustrations can be tailored to match different learning styles and demographics, making educational content more relatable and inclusive. This fosters a deeper connection between the learner and the material.
Simplifying complex information
Bespoke illustrations can break down difficult topics into digestible, easy-to-understand visuals, improving comprehension.
Enhancing interactivity
Illustrations can be incorporated into interactive infographics, gamified elements, and digital storytelling to make learning more dynamic and immersive. Animated illustrations can also be used in explainer videos to enhance understanding.
Improved user experience
Illustrations integrated within digital learning can guide users through content seamlessly, improve navigation, and increase engagement.
Custom illustrations make learning materials visually appealing and interactive, capturing learners’ attention and helping them retain information more effectively. Visuals simplify complex concepts and make abstract ideas more tangible.
Visually appealing content reduces cognitive overload and makes learning more enjoyable. Students are more likely to stay engaged when presented with creative and thoughtfully designed illustrations.
A shift towards inclusivity and diversity
One of the most significant recent visual trends is the emphasis on inclusivity and diversity. Brands are no longer relying on one-size-fits-all imagery; instead, they are commissioning illustrations that authentically represent a diverse range of ethnicities, body types, genders, and lifestyles.
Custom visuals can depict diverse characters, scenarios, and learning environments, ensuring inclusivity and representation in digital learning materials. This is especially important for global audiences.
This shift is not just a moral imperative — it’s also good business. In the UK, 64% of consumers expect companies to take a stand on social issues, including representation and inclusivity.
The future of visual storytelling
In a world where digital users crave authenticity, brands must move beyond stock imagery and embrace the limitless possibilities of bespoke illustrations.
Whether it’s through whimsical graphics, bold artistic statements, or hand-drawn elements that reflect real-world diversity, bespoke illustrations allow brands to forge deeper, more meaningful connections with their audience.
The future of digital learning design lies in crafting engaging, visually compelling stories – and custom illustrations are the key to unlocking that potential.
If you’re looking for bespoke illustrations to bring your next digital learning project or marketing campaign to life, get in touch with Eggu to chat through your needs.
Digital learning isn’t just for education — it’s a powerful tool that can transform marketing strategies by improving customer engagement, brand presence, and internal team efficiency.
Here’s how incorporating digital learning can elevate your marketing efforts:
Educating customers to drive engagement
Consumers are more likely to trust brands that provide valuable knowledge. Creating digital learning content, such as online courses, webinars, or interactive tutorials, helps educate your audience about your products or industry, positioning your brand as an undeniable field expert.
Enhancing customer retention with interactive content
Digital learning methods like quizzes, gamification, and interactive videos make marketing content more engaging. This keeps users invested in your brand, leading to better customer retention.
Upskilling marketing teams
Digital learning isn’t just for customers — it helps marketing teams stay ahead of trends by boosting their skills and performance too.
Expanding audience reach
Creating valuable digital learning content can attract a wider audience beyond your existing customer base. It’s likely that people searching for educational content may discover your brand organically, increasing exposure.
Improving lead generation
Gated learning content, such as free courses or e-books, can be used as lead magnets. Offering exclusive educational materials in exchange for sign-ups helps generate quality leads.
Increasing product adoption
For businesses selling tech products or software, digital learning tools like onboarding videos and interactive tutorials or demos help customers understand and use the product effectively.
Strengthening community engagement
Building an online learning community around your brand fosters long-term engagement. Discussion forums, live Q&A sessions, and collaborative courses create stronger brand connections.
Summing up
Digital learning is more than just an educational tool. As we’ve seen from our recent project with marketing pros LockSmith, it’s a strategic asset for modern marketing.
Whether through customer education, internal training, or lead generation, integrating digital learning into your marketing strategy can enhance engagement, trust, and brand loyalty.
Are you looking to inject digital learning into your marketing strategy? Why not get in touch with Eggu to see how it can be done?
Small and medium-sized enterprises (SMEs) remain the backbone of the UK’s economy, accounting for 99.9% of the business population at the start of 2024.
While traditional, formal partnerships have seen a decline, collaborative efforts among small businesses are on the rise.
These modern partnerships often involve resource sharing, co-marketing initiatives, and joint ventures, enabling SMEs to expand their reach and enhance operational efficiency. This trend reflects a strategic shift towards cooperation, allowing small businesses to remain competitive in a dynamic market.
Partnerships offer a powerful way to drive growth, increase brand visibility, and enhance operational efficiency.
Just like Eggu, here’s why more small businesses are embracing collaborations:
1. Expanding reach and audience growth
Partnering with another business allows both parties to tap into each other’s customer base, increasing brand awareness without the high costs of traditional marketing. This cross-promotion strategy helps small businesses grow faster.
2. Sharing resources and reducing costs
Small businesses often face budget constraints. By collaborating, they can pool resources, share technology, and split marketing expenses, making operations more cost-effective.
3. Enhancing credibility and trust
Collaborations can boost credibility, positioning both businesses as industry leaders and fostering customer confidence.
4. Diversifying offerings
By partnering with a complementary business, small companies can expand their product or service offerings without having to develop them from scratch. In crowded markets, this helps small businesses gain a competitive advantage and stand out.
5. Boosting innovation
Working with another business brings fresh ideas and perspectives, sparking innovation and creative problem-solving.
Summing up
As small businesses look for smarter ways to grow, partnerships provide a strategic, low-risk way to thrive in today’s competitive landscape.
Eggu are always on the hunt for exciting agencies to partner with on to deliver our clients a blended solution to meet the specific needs or any project requirement.
Looking to collaborate with a digital expert to snag that next contract? Why not get in touch with Eggu to discuss your partnership ideas?
The pace and complexity of modern life has caused us to adapt how we perform tasks or seek and consume information. You only have to look at today’s social media habits, which encourage fast digestion of mass content.
Apparently, average human attention span has decreased from 12 seconds in 2000 to 8.25 seconds today. That’s a 25% decline! If this shocking stat is true, our attention spans are currently less than the 9 seconds of your average goldfish. The advertising industry admits they aim to grab your attention within the first 3 seconds.
So, has our ability to concentrate worsened? Is life being designed to cater for people with a shortening attention span or just busy lives?
Home delivery dinner boxes for rapid cooking and less time shopping.
Interval hit training sessions (made fashionable by the wonderful Joe Wicks).
5 minute mindfulness app sessions to reset and calm the mind.
Grabbing a take out latte on route.
Taking a power nap to recharge.
Just like these behaviour styles being filters into all aspects of life, learning content should also be designed around a single, simple goal or objective.
There’s no time for fluffy filler content. We need to get to the point fast.
Bitesized learning or microlearning is a great way to meet these needs of an active, busy audience; designed to fit around juggling their ever-changing work priorities.
It’s all about effectively breaking down elearning content into digestible chunks. This makes it easier for learners to work through at a pace that suits them, boosts engagement and easily fits into their busy schedules.
But what are the benefits of bitesized learning for businesses in the long run?
1. Refresh
Learning can be designed for exactly when you need it; quick solutions to when you’re stuck at work.
2. Reflect
Delivering small segments of learning over time, gives users more time to reflect on each concept and experiment by putting ideas and processes into practice.
3. Retain
Users are more likely to learn better and understand training when there is no pressure to absorb so much.
4. Sustain
It helps to sustain learning and performance over time.
Summing up
Our instructional design experts at Eggu are here to help you redesign your more traditional, longer training sessions into more effective and engaging bites of interactive learning. Whether this might suit 1-2 min video tutorials or 5 min elearning modules, we’re all about delivering quality over quantity.
Speak to Eggu to get the best results from your bite-sized learning content and improve the ways in which your staff learn on the job.
Creating an effective induction process for new starters at any organisation is always a challenge and needs to reflect the unique culture and specific requirements of the business.
Deciding to make the transition to online can seem like a major change when traditionally your instinct is to lead such events face-to-face.
But it’s true that live sessions come loaded with ongoing expenses, both financially and in time management. So, why not eliminate the need for printed resources, physical training spaces, spiralling travel costs and non-productive staff time?
Now with so many new roles being advertised as remote-based, should we accept that online is the future?
To help you in exploring this decision for your business, we’ve put together a few pointers to highlight the real benefits of moving staff inductions online:
1. Ready to shine
Starting a new job is an exciting (and albeit anxious) time. But should day one be boycotted with a heavy schedule of formal classroom training sessions?
By bringing inductions online, businesses can request for new starters to complete a portion of their training before the big day arrives – allowing them to fully prepare themselves accordingly.
That little slice of early insider knowledge can gift new starters with added confidence and enthusiasm about working for the organisation before they even walk onsite.
2. Consistent delivery
Live face to face induction sessions often rely on the involvement of key staff in the organisation, whether that be CEOs to welcome new starters to the team, or heads of departments introducing their roles and responsibilities.
Being able to secure the same presenters at every induction session can be a huge commitment, and let’s face it, not always possible. You’ll find that either essential working hours of senior staff are stolen to repeat the same presentation time after time, or the delivery of sessions is just not consistent across new starter groups.
Moving inductions online can mean that you can prerecord welcome videos from key staff, and keep these easily updated with changes to the organisation structure.
3. Time to get personal
We would never recommend that all elements of an induction should take place online. For many businesses, practical demonstrations or site walkthroughs are essential.
But one of the biggest positives of a face to face session is the opportunity to meet new co-workers on a more personal level, network, ask questions and explore team dynamics.
Where time is so precious in any business, the opportunity for face to face time should be prioritised for forming these quality connections. The mandatory procedures and guidance can (and should) be kept separate.
4. Track competency
Can you ever be certain that new starters have soaked up and digested all the information from a face to face induction?
Everyone learns differently, at a pace that suits them. Simply attending an event gives no certainty that each individual is fully prepared and confident to hit the ground running in their new role.
Incorporating an online assessment or feedback form at the end of an online learning experience is a great way to track a user’s understanding or highlight any areas that may need additional attention, whether for that individual, or all new starters in the future.
5. Stay refreshed
No matter how much we try, what we learn fades over time – especially when it comes to details we don’t call upon on a regular basis. And in a new exciting role, there’s always a wealth of new information to take on board. Relying on new staff remembering all this key information is always a risk.
By moving online, not only can learners digest everything at their own pace, they also have a ready made online resource to refer back to; when they need a recap on how to use technical system, find out who to speak to, or perhaps refer back to holiday and payroll details.
Allowing this information to be readily available at the fingertips of new starters can enhance knowledge retention, increase employee confidence and boost productivity.
Summing up
Converting your existing employee induction process to digital learning is quick, easy and inexpensive. It will streamline your processes, free up staff hours, save essential training budgets in the long-term and give added value and support to new starters.
Here at Eggu, we know every project we work on is unique, and sometimes we need to take a different approach in reaching deliverables. That’s why we like to use a range of authoring tools and software solutions to assist us in building our bespoke elearning courses.
Now with mobile responsive delivery and accessibility standards high on the agenda with any elearning project, at Eggu, we prioritise development using products such as Adapt Learning and Articulate Rise.
Both create courses that automatically adjust to different screen sizes, depending on the device the course is viewed on. This approach ensures a consistent and engaging learning experience wherever you are, and across a variety of devices and screen orientations. This eliminates the need for separate design and build for desktops, tablets, and smartphones; something that more traditional tools, such as Adobe Captivate or Articulate Storyline, do not offer.
With a wealth of expertise in both Adapt and Rise, we thought we’d take the opportunity to breakdown their pros and cons around some key topics.
Overview.
Branding and themes.
Ease of use.
Interactive components.
Accessibility.
Review functionality.
LMS Compatibility.
Price.
We hope this proves a helpful resource to anyone currently examining the best digital learning rapid development tools on the market.
1. Overview
Adapt Learning
Adapt is an award-winning open source authoring tool, freely allowing anyone to download and install the software for their personal use. The access to the source code allows customisation to the tool according to your specific requirements.
The open source nature of Adapt brings benefits from a vibrant and active community of developers, instructional designers, and elearning professionals. This provides valuable support through forums, documentation, and shared resources, fostering collaboration and knowledge-sharing.
Learning Pool offers a version of Adapt with their Adapt Builder, with some great additional interactions, however it is somewhat restricted in the CSS editing. This is why we would often opt for our own hosted version where we have complete control of the back end and ongoing software updates, which can have an impact on past styling.
Articulate Rise
Rise is rapid authoring development tool that’s part of the Articulate 360 suite. There’s no software to download, with all development occurring online. It’s fairly basic in its usability, with a super soft developer learning curve required.
Unlike Articulate Storyline, as a web-based resource, it can be used on Mac OS and Windows.
2. Branding and themes
Adapt Learning
Using CSS in Adapt allows you to highly customise the look and feel of courses through theming and branding. This ensures that content aligns with client’s brand guidelines, creating an engaging, highly professional learning experience, that perfectly harmonises with other digital representations of the brand. It also boosts actioning design changes course-wide, rather than manually editing individual components.
The built-in Vanilla theme allows a decent level of colour customisation throughout the course build. But, for true customisation, a decent knowledge of CSS coding is required.
Articulate Rise
Until recently, theme customisation in Rise was pretty limited; only being able to update fonts, accent colour, navigation, and course labels.
Now, you can choose from three prebuilt themes:
Rise.
Apex.
Horizon.
In addition to choosing from eight cover page layouts, you can also customise additional theme elements, such as navigation menu type, navigation button options, and lesson headers.
The major downside however, is that CSS customisation is still restricted to editing the final published output files. So, it can be achieved, but ultimately the tool is not designed for this level of customisation.
3. Ease of use
Adapt Learning
Adapt offers a super easy-to-use interface which follows a typical WordPress backend style builder, using components, blocks and articles to efficiently construct modules rapidly.
Articulate Rise
Articulate Rise is renowned for its user-friendly and intuitive interface. The drag-and-drop functionality, along with pre-designed templates, makes it easy for both novice and experienced users to create engaging elearning content, without a steep learning curve.
Whilst the pre-built, editable lessons and templates, might save time, you will perhaps feel that all courses you produce in Rise end up looking very similar in nature.
4. Interactive components
Adapt Learning
Adapt has more interactions than any other authoring tool on the market, with a wide range of superb components already inbuilt. The open source nature of this software means that developers are continually adding to the bank of components and extensions available.
You can download and use over 100 community plugins that enhance your courses in unimaginable ways.
Ignacio Cinalli is the perfect example of an external developer that supplies helpful add-ons via GitHub.
Articulate Rise
There are forums discussing ideal new features from developers, however any creation of new tools is down to Articulate building these into the software. External plugins are not an option here. You can however embed more visual interactions created within Storyline to diversify delivery.
The inbuilt transitions of interactions are just great. They load and move beautifully.
The real downside is the customisation capabilities of these interactive features. You are limited with image placement and layout, with a few editable options only. This can make it hard to really harmonise with a brand’s other web presence.
5. Accessibility
Accessibility is a major priority for us at Eggu, and both Adapt and Rise integrate features to ensure courses are accessible to all learners. This includes support for screen readers and adherence to web accessibility standards, promoting an inclusive learning experience.
Both are built to meet the minimum WCAG 2.1 AA standards, but it’s down to the developer to ensure any alternative text is manually configured.
Clear instructions are also key before any interaction in elearning; something that is consistently provided throughout Adapt, but not in Rise.
For some helpful guidance in accessibility for digital learning, why not check out our 4-part blog?
Learning Pool’s version of Adapt Builder does offer review functionality, but this is sadly not currently available in standard Adapt package. According to discussions on forums however, this is something that is soon to come.
Articulate Rise
Without doubt the Review360 feature is one of its highlights; allowing simple team or client collaboration when finalising a build or reviewing ongoing updates.
7. LMS Compatibility
Adapt Learning
SCORM 1.2
SCORM 2004
Articulate Rise
SCORM 1.2
SCORM 2004 (2nd / 3rd / 4th editions)
AICC
xAPI
cmi5
8. Price
Adapt Learning
Adapt is free software to download and install onto your own server, however you do require the capabilities to do this.
Learning Pool’s Adapt Builder is linked to buying into their learning management system solution, which varies in costs depending on the end number of users.
Alternatively, there are great companies out there like Adapt Unlimited, who solely provide affordable Adapt hosting solutions delivered through the cloud.
This allows for course development to synch across computers and be shareable with your whole team, without the need for software keys or installation.
A standard team license (hosting only) starts at £880 + VAT per annum, with additional options to provide training and support.
Articulate Rise
A personal subscription to Articulate 360 starts at £960 + VAT, per subscription, per annum, with team subscriptions starting at £1295 + VAT, per subscription, per annum.
This can be secured via the official UK sales partner, Omniplex.
Summing up
Articulate Rise is great for cranking out clean, interactive learning content at a high pace. Where clients already comfortably use this in-house, it’s simple for external designers and developers to step in and support the development of ad-hoc projects.
But is it ultimately engaging enough for end users? Without the instructional or graphic design know-how, it does have the potential to create boring, one-dimensional, page-turners.
As a digital learning design agency, one of our priorities always comes back to visual impact and creating a bespoke product in line with a client’s brand.
Therefore, our personal preference often leans towards Adapt due to its customisation capabilities.
Do you have a need for support in bespoke elearning development?
When we think about digital learning, often our instinct is to visualise internal staff training. But the reality is that so much of promotion, PR and social media these days centres around building customer skills and knowledge.
Customer education is all about supporting your clients to learn about and extract the most value from your product or service.
Whether we are instructing how to use a product, shifting ideas or simply showcasing brand expertise and building a community.
So, here are our three key drivers for the use of digital learning to educate your customers.
1. Build brand
At Eggu, we see a fine line between the techniques used in learning and promotion. Demonstrating your expertise through tutorials is a truly effective way to build brand reputation and trust.
Equally, for organisations such as charities, where sales are not the focus; educating followers on your mission is a golden opportunity to spread key messaging, promote your brand and further expand your reach.
2. Improve satisfaction and loyalty
Digital learning content doesn’t need to centre wholly on your product or service. Instead, it can best a great means to demonstrate your overall values of an organisation, connect with customers and welcome them into a wider community culture.
Perhaps you’re looking to introduce customers to your ethical activities and sustainability efforts?
Maybe you’re hoping to educate followers around body inclusivity and celebrate diversity?
Or perhaps you’d like to champion improving your audience’s fitness and nutrition, with healthy step-by-step recipe guides or exercise plans, all whilst showcasing your product?
Educating your customers is always a valuable investment. It can foster true loyalty, ensuring longer engagement and retention. Trust us – by sharing such content, customers will feel validated in choosing you.
3. Streamline support
It may seem obvious, but digital learning is an effective and cost effective solution for software or technical product instruction. For customers, the provision of interactive online training can itself be a huge selling point.
Evidence shows us that tutorial videos are significantly more useful to customers than providing a lengthy readable manual. By filtering users to the exact FAQ or challenge, you can resolve their queries in an instant. The result? Happy customers all round!
You will find that without sufficient customer training, some products or services will just fall flat and potentially gain you negative reviews. Supporting your clients post purchase can be just as important to retain their custom as that initial sale.
And an added bonus – it’s an ideal solution to reduce enquiries and requests for support, ultimately saving you both time and money too.
Do you have a product of service you would like to educate your customers on?
As a team who works as an extension of our clients’ teams in the non-profit and healthcare sectors, we’ve undoubtedly all experienced the challenges of 2023 together.
Budgets have become more restricted, whilst the demand for services have soared. It’s been a bumpy ride.
But, what has emerged this year, is that more than ever, the spotlight is now firmly on digital learning, with many more charities and non-profits exploring its versatility as not only a means to provide access to a wider audience of learners, but also a force to greatly amplify their brand voice and impact much beyond their budget and scale.
Digital resilience
We know charities are creative, innovative and resilient, it’s in their nature.
In 2024, we feel this will mean embracing digital in all its glory, joining the digital dots to create a bigger, more unified and impactful message, and using digital platforms to amplify that message like never before, and in a way that can help create a more passive and sustainable income stream to support their growth objectives.
So, here are our predictions for the digital learning trends for 2024.
Gaming for good
The use of VR and AR can help create immersive learning experiences, allowing learners to step into virtual situations. This kind of learning is memorable and helps build an understanding of and alignment with the people they seek to support.
The downside to VR and AR is that this may be out of reach because of high costs to develop, however using video and animation can be a great, more cost-effective way to turn educational content into storytelling, or simulations to educate learners and keep them actively involved in the learning process without investing heavily in VR.
You can see a sample of our work in digital learning, animation and video in our Eggu showreel.
AI
The landscape of digital learning is continually evolving, and as we step into 2024, Artificial Intelligence (AI) stands as a transformative force within digital learning.
Although its impact on content generation has sparked debates among educators and industry stakeholders around the elimination of human creativity, its speed and efficiency can provide a free and effective additional resource to generate outline learning ideas, structure content and break down language barriers.
User-centred experiences
Digital learning gives us so much opportunity to better understand our learners, and to create a unique and tailored learning experience, but at the moment our reporting is most widely used to track enrolments and completion rates.
By further enhancing our analytics of how our learners engage, we can truly create tailored and intuitive digital learning. In 2024, we should all be looking to create more user-centred learning by using the data we have available.
Accessibility
Accessibility needs to be embedded in everything we do, and as a sector we should be leading the way. In 2024, accessibility should mean everyone can access digital learning, and that every piece of learning content should be accessible. It’s something we feel so passionate about, we’ve assigned our own internal accessibility champion to review and ensure accessibility best-practice for everything we do.
When focus and time is at a minimum, bite-sized, easily digestible content is key to a successful digital learning program, which can engage learners wherever and wherever it suits them. In a time when the majority of people are now home based, this is also key to company-wide training initiatives.
Not only will this help your digital learning to reach more remote learners, it’s also critical to organisations who need to train on the move, like our range of ambulance service clients, when rolling out urgent training during the Covid 19 Pandemic.
Why not check out more about our work and game-changing projects with charities and health-based organisations in our cracking digital learning guide?
You can also take a look at our demo micro-learning course, all about Eggu, to see how it works in action.
Innovation in Action: Brook Learn
We’ve proudly worked with leading sexual health charity, Brook over the last 8 years. Over that time we’ve developed their digital learning to include an award-winning digital course on Consent, designed bespoke animations to support them to lobby the government over sexual health policies and we host the Brook Learn platform, which houses a range of online training courses, resources, animations and videos for teachers to support the delivery of effective relationships and sex education (RSE) in schools.
Year on year, we have seen a consistent increase in engagement with Brook Learn. Today, we now have over 32,000 users registered, and the rate of growth continues to rise. Now Brook can easily track user activity data, which demonstrates an increase in user knowledge and confidence after completing Brook digital learning, with the majority of users ranking the online training as easy to access, useful, relevant, engaging and well-structured.
Brook Learn has not only helped to build brand awareness but has introduced the charity to whole new markets, with users in almost all local authority areas in the UK.
It has unlocked the opportunity to develop paid for content and market new education products to a growing list of subscribers. The latest figures for 2021-22 show that 36% of educational income at Brook has come from digital products developed with Eggu.
“ The digital learning we’ve created together over the last eight years is changing young people’s lives – that’s no easy task.”
Laura Hamzic, Director of Digital and Communications Brook
You can find out more about some of our recent projects with Brook in the following blogs:
Welcome to our four part guide on accessibility for digital learning. In this first blog we will explore four key points you need to consider when writing content to make your elearning accessible for everyone, including those with learning, visual, physical and auditory difficulties.
1. Bullet points
Bullet points are commonly used to introduce a list of points or itemise items in numerical or alphabetical order.
They can also be used to draw attention to important information, making it easy for the reader to pick out key points when scanning content. It is important that bullet point content is written in a way that a screen reader can read successfully.
Therefore, make sure to keep the following in mind:
Always capitalise the first letter, with the exception of lists using a semicolon.
Make sure to use punctuation, such as a full stop at the end of each bullet point, to indicate to a screen reader there is a pause before reading the next point. If you do not do this, the screen reader will read the bullet points as one continuous sentence.
2. Fonts
Although it can be fun to play around with different font types to jazz up text, this can cause issues for accessibility.
People with learning difficulties, such as dyslexia, can find it difficult to read text where letters are too close together, for example. This is also the case for capitalised words, e.g. “THIS IS THE TITLE”.
For easy reading, Sans Serif fonts are recommended, such as Arial and Comic Sans. These fonts appear less crowded, meaning it is easier to identify the individual letters being used.
3. Styles
The use of italics is not recommended for accessibility purposes as italic words become slanted, and the letters appear to have jagged lines making it more difficult to make out the words clearly for some users.
Instead, try using a bold type to highlight words of importance. This is easier to read and can also draw clearer attention to the content.
4. Quotes
Usually to visually indicate a quote, we might use quotation marks, and the source name is placed underneath. However, in this format, a screen reader will read the quote out as if it was just another sentence, making it unclear to users this content is a quote.
It is therefore important to explicitly state that forthcoming content is a quote from a certain source, before the quote itself is presented.
What’s next?
In part two, we’ll look closer at how to write link text for effective digital learning.
