Fixing the digital learning fears

Posted on April 15, 2025April 15, 2025 by Kat

Digital learning sounds just great on paper; cost savings, flexibility and scalable training. Despite the clear benefits, many businesses still hesitate to fully invest. So why isn’t everyone jumping on board?

For many companies, the hesitation comes down to a mix of financial, tech and engagement uncertainty. It’s not that they don’t see the potential – it’s that they’re not sure it’s worth the leap.

But the truth is, the longer you wait, the more you risk falling behind.

So let’s take a look at some of those fears businesses (just like you) may be wrestling with:

Intimidating upfront costs

Even though digital learning saves money in the long run, the initial investment in platforms, content development, or new tools can be a tough sell. This is especially true for smaller companies or those watching budgets closely.

A common mindset: “Why spend thousands now when our current training kinda works?”

Change feels risky

Switching from traditional, in-person training to digital methods means overhauling systems, retraining staff, and sometimes rethinking company culture.

That’s scary for leadership who’ve done things the same way for years.

Tech phobia

Let’s be honest – not everyone’s confident with tech.

Some decision-makers worry that digital learning is too complicated, too technical, or too prone to glitches. If a platform is clunky or poorly implemented, it reflects badly.

But with the right approach, we not only ease these concerns – we turn skeptics into champions.

Uncertainty around ROI

Even though the stats are there, some leaders still worry: “What if it doesn’t pay off?”

They might not fully understand how to track ROI from learning initiatives, making it feel like a gamble.

In truth – the ROI of digital learning isn’t just calculated in pounds – it’s in better performance, happier people, and a future-ready workforce.

Lack of internal expertise

Rolling out a proper digital learning strategy takes time, planning, and the right team. If a business doesn’t have a Learning & Development lead or digital learning experts, it can feel overwhelming.

That’s why Eggu is a great team to bring on board. We’ll work as an extension of your team to deliver fantastic online training that suits the needs and culture of your workforce, without the stress.

Summing up

Fear often comes from a lack of understanding or previous bad experiences. But with the right strategy, tools and external team to support you, digital learning is one of the smartest investments a business can make.

Looking for a help in hand to start your digital journey, get in touch with Eggu for friendly, zero-pressure advice.

Learning that pays off: The real ROI of digital learning

Posted on April 15, 2025April 15, 2025 by Kat

Let’s be real – digital learning can sound like one of those buzz words companies throw money at just to look modern. But when done right, it’s not just flashy – it actually works.

When you look at the ROI, digital learning isn’t just a nice-to-have. It’s a no-brainer.

We’ve pulled together some of the key returns to your investment that happen off the back of taking that leap into digital training:

Saving money

Think about traditional training—booking venues, printing manuals, hiring instructors, flying in team members. It adds up fast. Digital learning eliminates most of these costs.

Elearning can be easily shaped to accommodate a growing workforce without incurring significant additional costs, which is crucial for organisations experiencing growth.

Once you’ve built a solid elearning module or online course, it’s reusable, scalable, and way cheaper to maintain.

In fact, elearning courses can be significantly more economical, with costs as low as £2.69 per user, compared to £49 per person for face-to-face sessions.

Saving time

Employees don’t need to block off entire days for training anymore. They can learn in snackable chunks, on their own time, at their own pace.

In fact, online training requires 40–60% less employee time than classroom training, allowing employees to return to their tasks more quickly.

Whether it’s during a commute or over a lunch break, learning fits into the flow of their day. Less downtime, more productivity..

Consistency = Quality

With in-person training, the experience can vary depending on who’s teaching. But with digital learning – Everyone gets the same high-quality content.

It’s consistent, accurate, and updated easily when things change. That consistency leads to better knowledge retention and fewer mistakes on the job.

Data doesn’t lie

Digital platforms come with analytics. You can see who’s taking the training, how they’re performing, and where they might need help.

That kind of insight is gold. It helps L&D teams improve the material and target support where it’s really needed.

In fact, implementing a Learning Management System (LMS) can lead to a reduction in training costs by an average of 25% to 40%.

Happier, Smarter Teams

Employees actually like learning when it’s done right. Interactive modules, gamification, videos – there’s so much variety now.

When people feel supported and challenged, they stay engaged. And engaged employees? They stick around longer and do better work. Win win!

Summing up

The ROI of digital learning isn’t calculated just in pounds — it’s in better performance, happier people, and a future-ready workforce.

So if you’re still debating whether it’s worth the investment, here’s your sign: it totally is!

If you’re considering digitising your staff training, get in touch with Eggu to chat about the next steps.

How pre-learning online can boost the impact of live training

Posted on March 17, 2025March 17, 2025 by Kat

Eggu have had the pleasure of working in partnership with the fabulous and leading marketing trainers, LockSmith.

Their goal? – To successfully unlock the potential in people behind the brands.

Together, we developed an introductory online module on the Fundamentals of Shopper Realities for the marketing teams at PZ Cussons – A real master class on how to turn shoppers into buyers.

The digital package provided learners with valuable lessons to interact with and complete before applying their new found knowledge in more in-depth and in-person live sessions.

This exciting project included:

An Introduction to Shopper Marketing – Presenting background information and key terminology to be used in the live sessions.
An interactive journey through The 7 Fundamental Shopper Realities – Planting the seeds of key learning points before the big event.
A summative animation – Brining all key learning points together into a vibrant and memorable format to boost knowledge retention and recall.

“The digital learning looks fantastic. Everyone completed it with no issues raised. There was clear evidence in the training that some of the principles covered had started to land with people. From our side, we were super happy with the process and the output.”.
– Chris Lock, Co-founder at LockSmith

So, how can pre-learning online work to really boost the impact of live training in any organisation?

Building foundational knowledge

Interactive online modules, videos or animations are a great way to introduce key concepts before in-person training.

They work to ensure all participants have a baseline understanding, making classroom discussions much more meaningful.

Saving time for practical application

Instead of spending valuable face-to-face time on theory, trainers can focus on those hands-on activities, discussions, and real-world application.

Delivering a portion of the training in advance online maximizes the value of in-person interactions.

Identifying learning gaps early

Any data from online quizzes or feedback forms incorporated within digital learning can really help to gauge learners’ understanding before the in-person session.

Trainers then have the advantage to tailor their face-to-face sessions to specific learner needs and actively address any knowledge gaps.

Increasing engagement and participation

When learners have already started their journey and delved into the topic, they arrive at live sessions even more prepared, motivated and excited.

This can boost their confidence and make them ready to contribute in interactive discussions rather than simply passive listening.

Encouraging self-paced learning

Face-to-face learning can for some seem like information overload. All learners learn in different ways, so by kicking off their experience with digital content that they can digest at their own pace, this can reduce cognitive overload during in-person training.

Importantly, it also allows learners to revisit any materials as needed before attending.

Reducing training costs and time

Pulling people out of their busy day-to-day role for face-to-face training can present some challenges with competing work deadlines and responsibilities. It can also come with additional travel and accommodation costs for staff.

So, by reducing live training hours to be focussed on the necessary practical elements of learning, we can make learning and personal development more achievable and easier to fit into those busy work-life demands.

Summing up

So, by using pre-training online, any organisation can ensure that their face-to-face training is more efficient, engaging, and results-driven.

It really transforms that in-person time from information delivery into a dynamic, hands-on learning experience. Winners all round!

If you’re interested in incorporating a blended solution to your live training, get in touch with Eggu to chat through your needs.

BBC Bedtime Stories: A blueprint for effective digital learning

Posted on March 5, 2025March 5, 2025 by Kat

The BBC Bedtime Stories format has evolved into a delightful model for learning that is both engaging and educational.

Since 2017, the series initially gained popularity with its charming and soothing approach to storytelling, aimed at helping both children and adults calmly wind down before bed.

Over time, it has expanded its reach, with well-known personalities and celebrities lending their voices to the narration, making it even more engaging for listeners.

But what can we take from this clever, simplistic format to inspire our leaning styles and techniques to engage audiences of any age?

Here’s why BBC Bedtime Stories is a great structure for bite-sized learning:

Concise and digestible

Each episode of BBC Bedtime Stories typically runs between 10 to 20 minutes, offering a perfect length for digestible content.

In a world where attention spans are shrinking, the short yet impactful duration of the stories ensures that listeners can focus without feeling overwhelmed. This bite-sized approach mirrors the needs of modern learners who want quick, meaningful insights without committing to long hours of content.

Engaging and immersive

Storytelling is one of the oldest and most effective ways to convey information.

Narrative-driven learning creates an emotional connection, making the content not only memorable but also enjoyable. This engagement factor makes learning more appealing and helps keep the learner invested.

It’s about sparking curiosity and motivating the listener to continue learning, even after the session ends.

Tone and pace

The tone of the narrators is consistently soft, warm, and calming ensuring that the listener is enveloped in a comforting and familiar atmosphere.

The narrators often employ a slow, deliberate pace, with strategic pauses that give the listener time to absorb the story.

Design and delivery

The visuals in BBC Bedtime Stories are deliberately simple, aligning with the core objective of creating a tranquil, peaceful atmosphere for the listener.

This minimalist approach avoids overstimulation, allowing the audience to focus solely on the content and engage with the experience without unnecessary distractions.

One of the key features of the visual style is how it effectively integrates real pages from storybooks. The illustrations are often the focal Pages are often scanned and displayed to give a sense of authenticity and immersion, reinforcing the traditional bedtime reading ritual.

Consistency and routine

BBC Bedtime Stories are typically delivered as a regular feature, creating a sense of routine. Consistency is a key factor in any effective learning strategy.

When bite-sized lessons are incorporated into a daily or weekly habit, learners are more likely to form lasting connections with the material. Regular short learning sessions help to reinforce concepts over time and prevent the overload of information that often accompanies longer, more traditional learning formats.

Just as we can easily incorporate a nightly bedtime story into our routine, integrating bite-sized learning sessions into a daily or weekly schedule can create a similar positive, reinforcing habit. Over time, this structured repetition can improve long-term retention.

Summing up

In an era where digital learning is evolving at a rapid pace, finding formats that make learning engaging, accessible, and effective is crucial.

BBC Bedtime Stories offers an inspiring model of bite-sized learning that sets a standard for how digital learning can be more than just information delivery — it can be an experience.

If you’re interested in bringing creativity and design to your next digital learning project, get in touch with Eggu to chat through your needs.

The role of 3D animation in video tutorials

Posted on February 21, 2025February 21, 2025 by Kat

3D animation is transforming the way video tutorials educate and engage audiences.

By adding depth, realism, and interactivity, it enhances learning experiences across industries.

Here’s our five reasons how:

1. Simplifying complex concepts

3D animations can break down intricate subjects into digestible visuals. Whether explaining medical procedures, engineering mechanics, or software interfaces, 3D visuals provide clear, step-by-step demonstrations that improve learner understanding.

2. Increasing engagement and retention

Dynamic animations capture the viewer’s attention better than static images or traditional videos. Studies show that learners retain more information when visuals are engaging and interactive, making 3D animation a valuable tool for educational content.

3. Enhancing brand identity and aesthetics

For businesses creating tutorials, 3D animation helps maintain a unique, high-quality and professional delivery. Custom animations work to align with a client’s brand guidelines and aesthetics, ensuring a polished and recognisable visual identity.

4. Supporting interactive and immersive learning

With the rise of VR (Virtual Reality) and AR (Augmented Reality), 3D animations enable immersive learning experiences. Users can interact with animated objects, explore 360-degree views, and engage with content in an interactive manner.

5. Enabling global accessibility

Since 3D animations rely on visuals rather than text-heavy explanations, they help bridge language barriers. Tutorials with animated explanations can reach a broader audience worldwide without extensive localisation.

Summing up

3D animation is revolutionising video tutorials by making learning more engaging, accessible, and effective. From corporate training to educational courses and product demonstrations, it plays a crucial role in enhancing comprehension and retention. As technology evolves, its role in digital learning will only continue to grow.

If you’re interested in using 3D animation to bring your next digital learning project to life, get in touch with Eggu to chat through your needs.

Why bespoke illustrations are replacing stock imagery in digital learning

Posted on February 21, 2025March 17, 2025 by Kat

We’ve all heard the saying, “A picture is worth a thousand words.” In today’s digital age, this couldn’t be more relevant.

According to Neilson, 70% of social media prefer to engage with visuals rather than text-heavy content.

However, the nature of these visuals is changing. More brands are moving away from generic stock imagery and embracing bespoke illustrations to enhance their visual identity and create stronger, more authentic connections with their audience.

The decline of stock imagery

Stock images have long been the go-to solution for brands and designers needing quick, high-quality visuals. They can work fantastically, but do come with some significant drawbacks.

While stock images offer convenience and cost savings, they often lack uniqueness. Many stock images appear on multiple websites, making them feel generic and uninspired. This can dilute a brand’s individuality and impact.

Stock images rarely align perfectly with a brand’s unique messaging and can often fail to capture a brand’s specific essence. This makes it difficult to create a consistent and authentic visual identity.

The rise of bespoke illustrations

Custom illustrations offer a fresh alternative, providing a host of advantages that help brands stand out in a crowded digital space:

Boost brand identity

Bespoke illustrations are becoming a cornerstone for brands aiming to stand out, reflecting their unique identity and values.

Custom illustrations align perfectly with a brand’s aesthetic, reinforcing its identity and making it more memorable.

For e-learning platforms and online courses, bespoke illustrations help maintain a cohesive and professional look, strengthening brand identity and making courses more recognizable.

Personalising learning experiences

Unlike stock images, illustrations offer limitless creative possibilities, enabling brands to tell their story in a unique and engaging way.

Unlike stock images, custom illustrations can be tailored to match different learning styles and demographics, making educational content more relatable and inclusive. This fosters a deeper connection between the learner and the material.

Simplifying complex information

Bespoke illustrations can break down difficult topics into digestible, easy-to-understand visuals, improving comprehension.

Enhancing interactivity

Illustrations can be incorporated into interactive infographics, gamified elements, and digital storytelling to make learning more dynamic and immersive. Animated illustrations can also be used in explainer videos to enhance understanding.

Improved user experience

Illustrations integrated within digital learning can guide users through content seamlessly, improve navigation, and increase engagement.

Custom illustrations make learning materials visually appealing and interactive, capturing learners’ attention and helping them retain information more effectively. Visuals simplify complex concepts and make abstract ideas more tangible.

Visually appealing content reduces cognitive overload and makes learning more enjoyable. Students are more likely to stay engaged when presented with creative and thoughtfully designed illustrations.

A shift towards inclusivity and diversity

One of the most significant recent visual trends is the emphasis on inclusivity and diversity. Brands are no longer relying on one-size-fits-all imagery; instead, they are commissioning illustrations that authentically represent a diverse range of ethnicities, body types, genders, and lifestyles.

Custom visuals can depict diverse characters, scenarios, and learning environments, ensuring inclusivity and representation in digital learning materials. This is especially important for global audiences.

This shift is not just a moral imperative — it’s also good business. In the UK, 64% of consumers expect companies to take a stand on social issues, including representation and inclusivity.

The future of visual storytelling

In a world where digital users crave authenticity, brands must move beyond stock imagery and embrace the limitless possibilities of bespoke illustrations.

Whether it’s through whimsical graphics, bold artistic statements, or hand-drawn elements that reflect real-world diversity, bespoke illustrations allow brands to forge deeper, more meaningful connections with their audience.

The future of digital learning design lies in crafting engaging, visually compelling stories – and custom illustrations are the key to unlocking that potential.

If you’re looking for bespoke illustrations to bring your next digital learning project or marketing campaign to life, get in touch with Eggu to chat through your needs.

How can digital learning boost your marketing strategy?

Posted on February 20, 2025February 21, 2025 by Kat

Digital learning isn’t just for education — it’s a powerful tool that can transform marketing strategies by improving customer engagement, brand presence, and internal team efficiency.

Here’s how incorporating digital learning can elevate your marketing efforts:

Educating customers to drive engagement

Consumers are more likely to trust brands that provide valuable knowledge. Creating digital learning content, such as online courses, webinars, or interactive tutorials, helps educate your audience about your products or industry, positioning your brand as an undeniable field expert.

Enhancing customer retention with interactive content

Digital learning methods like quizzes, gamification, and interactive videos make marketing content more engaging. This keeps users invested in your brand, leading to better customer retention.

Upskilling marketing teams

Digital learning isn’t just for customers — it helps marketing teams stay ahead of trends by boosting their skills and performance too.

Expanding audience reach

Creating valuable digital learning content can attract a wider audience beyond your existing customer base. It’s likely that people searching for educational content may discover your brand organically, increasing exposure.

Improving lead generation

Gated learning content, such as free courses or e-books, can be used as lead magnets. Offering exclusive educational materials in exchange for sign-ups helps generate quality leads.

Increasing product adoption

For businesses selling tech products or software, digital learning tools like onboarding videos and interactive tutorials or demos help customers understand and use the product effectively.

Strengthening community engagement

Building an online learning community around your brand fosters long-term engagement. Discussion forums, live Q&A sessions, and collaborative courses create stronger brand connections.

Summing up

Digital learning is more than just an educational tool. As we’ve seen from our recent project with marketing pros LockSmith, it’s a strategic asset for modern marketing.

Whether through customer education, internal training, or lead generation, integrating digital learning into your marketing strategy can enhance engagement, trust, and brand loyalty.

Are you looking to inject digital learning into your marketing strategy? Why not get in touch with Eggu to see how it can be done?

Celebrating the power of partnerships in small business

Posted on February 20, 2025February 20, 2025 by Kat

Small and medium-sized enterprises (SMEs) remain the backbone of the UK’s economy, accounting for 99.9% of the business population at the start of 2024.

While traditional, formal partnerships have seen a decline, collaborative efforts among small businesses are on the rise.

These modern partnerships often involve resource sharing, co-marketing initiatives, and joint ventures, enabling SMEs to expand their reach and enhance operational efficiency. This trend reflects a strategic shift towards cooperation, allowing small businesses to remain competitive in a dynamic market.

Partnerships offer a powerful way to drive growth, increase brand visibility, and enhance operational efficiency.

Just like Eggu, here’s why more small businesses are embracing collaborations:

1. Expanding reach and audience growth

Partnering with another business allows both parties to tap into each other’s customer base, increasing brand awareness without the high costs of traditional marketing. This cross-promotion strategy helps small businesses grow faster.

2. Sharing resources and reducing costs

Small businesses often face budget constraints. By collaborating, they can pool resources, share technology, and split marketing expenses, making operations more cost-effective.

3. Enhancing credibility and trust

Collaborations can boost credibility, positioning both businesses as industry leaders and fostering customer confidence.

4. Diversifying offerings

By partnering with a complementary business, small companies can expand their product or service offerings without having to develop them from scratch. In crowded markets, this helps small businesses gain a competitive advantage and stand out.

5. Boosting innovation

Working with another business brings fresh ideas and perspectives, sparking innovation and creative problem-solving.

Summing up

As small businesses look for smarter ways to grow, partnerships provide a strategic, low-risk way to thrive in today’s competitive landscape.

Eggu are always on the hunt for exciting agencies to partner with on to deliver our clients a blended solution to meet the specific needs or any project requirement.

Looking to collaborate with a digital expert to snag that next contract? Why not get in touch with Eggu to discuss your partnership ideas?

Quality over quantity: The role of bitesized learning

Posted on August 27, 2024August 28, 2024 by Kat

The pace and complexity of modern life has caused us to adapt how we perform tasks or seek and consume information. You only have to look at today’s social media habits, which encourage fast digestion of mass content.

Apparently, average human attention span has decreased from 12 seconds in 2000 to 8.25 seconds today. That’s a 25% decline! If this shocking stat is true, our attention spans are currently less than the 9 seconds of your average goldfish. The advertising industry admits they aim to grab your attention within the first 3 seconds.

So, has our ability to concentrate worsened? Is life being designed to cater for people with a shortening attention span or just busy lives?

Home delivery dinner boxes for rapid cooking and less time shopping.
Interval hit training sessions (made fashionable by the wonderful Joe Wicks).
5 minute mindfulness app sessions to reset and calm the mind.
Grabbing a take out latte on route.
Taking a power nap to recharge.

Just like these behaviour styles being filters into all aspects of life, learning content should also be designed around a single, simple goal or objective.

There’s no time for fluffy filler content. We need to get to the point fast.

Bitesized learning or microlearning is a great way to meet these needs of an active, busy audience; designed to fit around juggling their ever-changing work priorities.

It’s all about effectively breaking down elearning content into digestible chunks. This makes it easier for learners to work through at a pace that suits them, boosts engagement and easily fits into their busy schedules.

But what are the benefits of bitesized learning for businesses in the long run?

1. Refresh

Learning can be designed for exactly when you need it; quick solutions to when you’re stuck at work.

2. Reflect

Delivering small segments of learning over time, gives users more time to reflect on each concept and experiment by putting ideas and processes into practice.

3. Retain

Users are more likely to learn better and understand training when there is no pressure to absorb so much.

4. Sustain

It helps to sustain learning and performance over time.

Summing up

Our instructional design experts at Eggu are here to help you redesign your more traditional, longer training sessions into more effective and engaging bites of interactive learning. Whether this might suit 1-2 min video tutorials or 5 min elearning modules, we’re all about delivering quality over quantity.

Speak to Eggu to get the best results from your bite-sized learning content and improve the ways in which your staff learn on the job.

The benefits of moving staff inductions online

Posted on August 26, 2024February 21, 2025 by Kat

Creating an effective induction process for new starters at any organisation is always a challenge and needs to reflect the unique culture and specific requirements of the business.

Deciding to make the transition to online can seem like a major change when traditionally your instinct is to lead such events face-to-face.

But it’s true that live sessions come loaded with ongoing expenses, both financially and in time management. So, why not eliminate the need for printed resources, physical training spaces, spiralling travel costs and non-productive staff time?

Now with so many new roles being advertised as remote-based, should we accept that online is the future?

To help you in exploring this decision for your business, we’ve put together a few pointers to highlight the real benefits of moving staff inductions online:

1. Ready to shine

Starting a new job is an exciting (and albeit anxious) time. But should day one be boycotted with a heavy schedule of formal classroom training sessions?

By bringing inductions online, businesses can request for new starters to complete a portion of their training before the big day arrives – allowing them to fully prepare themselves accordingly.

That little slice of early insider knowledge can gift new starters with added confidence and enthusiasm about working for the organisation before they even walk onsite.

2. Consistent delivery

Live face to face induction sessions often rely on the involvement of key staff in the organisation, whether that be CEOs to welcome new starters to the team, or heads of departments introducing their roles and responsibilities.

Being able to secure the same presenters at every induction session can be a huge commitment, and let’s face it, not always possible. You’ll find that either essential working hours of senior staff are stolen to repeat the same presentation time after time, or the delivery of sessions is just not consistent across new starter groups.

Moving inductions online can mean that you can prerecord welcome videos from key staff, and keep these easily updated with changes to the organisation structure.

3. Time to get personal

We would never recommend that all elements of an induction should take place online. For many businesses, practical demonstrations or site walkthroughs are essential.

But one of the biggest positives of a face to face session is the opportunity to meet new co-workers on a more personal level, network, ask questions and explore team dynamics.

Where time is so precious in any business, the opportunity for face to face time should be prioritised for forming these quality connections. The mandatory procedures and guidance can (and should) be kept separate.

4. Track competency

Can you ever be certain that new starters have soaked up and digested all the information from a face to face induction?

Everyone learns differently, at a pace that suits them. Simply attending an event gives no certainty that each individual is fully prepared and confident to hit the ground running in their new role.

Incorporating an online assessment or feedback form at the end of an online learning experience is a great way to track a user’s understanding or highlight any areas that may need additional attention, whether for that individual, or all new starters in the future.

5. Stay refreshed

No matter how much we try, what we learn fades over time – especially when it comes to details we don’t call upon on a regular basis. And in a new exciting role, there’s always a wealth of new information to take on board. Relying on new staff remembering all this key information is always a risk.

By moving online, not only can learners digest everything at their own pace, they also have a ready made online resource to refer back to; when they need a recap on how to use technical system, find out who to speak to, or perhaps refer back to holiday and payroll details.

Allowing this information to be readily available at the fingertips of new starters can enhance knowledge retention, increase employee confidence and boost productivity.

Summing up

Converting your existing employee induction process to digital learning is quick, easy and inexpensive. It will streamline your processes, free up staff hours, save essential training budgets in the long-term and give added value and support to new starters.