Eggu have had the pleasure of working in partnership with the fabulous and leading marketing trainers, LockSmith.
Their goal? – To successfully unlock the potential in people behind the brands.
Together, we developed an introductory online module on the Fundamentals of Shopper Realities for the marketing teams at PZ Cussons – A real master class on how to turn shoppers into buyers.
The digital package provided learners with valuable lessons to interact with and complete before applying their new found knowledge in more in-depth and in-person live sessions.
This exciting project included:
An Introduction to Shopper Marketing – Presenting background information and key terminology to be used in the live sessions.
An interactive journey through The 7 Fundamental Shopper Realities – Planting the seeds of key learning points before the big event.
A summative animation – Brining all key learning points together into a vibrant and memorable format to boost knowledge retention and recall.
“The digital learning looks fantastic. Everyone completed it with no issues raised. There was clear evidence in the training that some of the principles covered had started to land with people. From our side, we were super happy with the process and the output.”.
– Chris Lock, Co-founder at LockSmith
So, how can pre-learning online work to really boost the impact of live training in any organisation?
Building foundational knowledge
Interactive online modules, videos or animations are a great way to introduce key concepts before in-person training.
They work to ensure all participants have a baseline understanding, making classroom discussions much more meaningful.
Saving time for practical application
Instead of spending valuable face-to-face time on theory, trainers can focus on those hands-on activities, discussions, and real-world application.
Delivering a portion of the training in advance online maximizes the value of in-person interactions.
Identifying learning gaps early
Any data from online quizzes or feedback forms incorporated within digital learning can really help to gauge learners’ understanding before the in-person session.
Trainers then have the advantage to tailor their face-to-face sessions to specific learner needs and actively address any knowledge gaps.
Increasing engagement and participation
When learners have already started their journey and delved into the topic, they arrive at live sessions even more prepared, motivated and excited.
This can boost their confidence and make them ready to contribute in interactive discussions rather than simply passive listening.
Encouraging self-paced learning
Face-to-face learning can for some seem like information overload. All learners learn in different ways, so by kicking off their experience with digital content that they can digest at their own pace, this can reduce cognitive overload during in-person training.
Importantly, it also allows learners to revisit any materials as needed before attending.
Reducing training costs and time
Pulling people out of their busy day-to-day role for face-to-face training can present some challenges with competing work deadlines and responsibilities. It can also come with additional travel and accommodation costs for staff.
So, by reducing live training hours to be focussed on the necessary practical elements of learning, we can make learning and personal development more achievable and easier to fit into those busy work-life demands.
Summing up
So, by using pre-training online, any organisation can ensure that their face-to-face training is more efficient, engaging, and results-driven.
It really transforms that in-person time from information delivery into a dynamic, hands-on learning experience. Winners all round!
If you’re interested in incorporating a blended solution to your live training, get in touch with Eggu to chat through your needs.
